Holly Deering headshot
Associate Director, APPLE Training Institute & the Gordie Center

Holly Deering is the associate director of the University of Virginia's Gordie Center and the NCAA-funded APPLE Training Institutes: the leading national strategic training program for substance misuse prevention and health promotion for student-athletes and athletics departments. Her primary role is overseeing the APPLE curriculum, conducting assessment, providing support for APPLE team action plan development, and identifying best practices for substance misuse prevention in college athletics. Holly advises the University of Virginia Athletics' Student Athlete Mentor (SAM) program. She serves on the University of Virginia's Hazing Prevention Advisory Committee and on the advisory board of the national Step UP! Bystander Intervention Program. Holly has worked at the APPLE Training Institute since 2011 serving as the coordinator and program manager prior to her current role. She previously worked in residence life at Southern Methodist University. Holly has a Bachelor's degree from James Madison University and a Master's degree from the University of Virginia. While pursuing her Master's degree, Holly was the APPLE graduate assistant at the Gordie Center and her thesis was on national student-athlete mentor programs.